Mobile Marketing Association organizing series of events in October.
The Mobile Marketing Association (MMA) Forum and the Smarties Awards 2015 will be organized by MMA on October 30. Held for the last three years in Vietnam, the MMA Forum has connected some 1,000 marketing directors, enterprise owners and communication - PR agencies and mobile phone marketing companies in the country.
The Smarties Awards 2015 honor mobile phone marketing campaigns. A global award held for the last eleven years, this is its second holding in Vietnam, with 21 categories in Mobile Marketing.
MMA also organized the Go Mobile First event on July 30 in Ho Chi Minh City, which heard that Vietnam has 24 million Facebook users who look at their mobile phone about 150 times a day.
Vietnam’s population is 90 million but there are 128 million mobile phone subscriptions, 40 million internet users, and 28 million of social network accounts, mostly Facebook. Of these 28 million Facebook users, 24 million use their mobile phone to access the network.
The numbers of internet users and mobile phone users in Vietnam shows that consumer habits are changing, so enterprises are also changing their marketing methods, MMA said. Google and Facebook are the brightest stars, competing to develop content and interaction on mobile phones to develop new consumer habits.
At Go Mobile First, Google said that 71 per cent of internet users use it for private reasons and 77 per cent as a tool for researching information. It also said that 36 per cent of internet users use a device when watching TV, of which 90 per cent use a smartphone.