Day held as part of National Branding Program, with forum organized to promote awareness.
On the occasion of Vietnam Value Day, April 20, the Vietnam Value council held a forum entitled “Vietnam Value with the Media and the Public”, aimed at increasing awareness of the importance of Vietnam Value, or the National Branding Program, in the context of the country going deeper into its international integration process.
Deputy Minister of Industry and Trade Do Thang Hai told the forum that building Vietnam Value to create an advantage in international markets is the correct direction to take. Vietnam Value has bright prospects but will require time and a blueprint to flourish. Along with support from the State, the ministry and provincial units, the branding efforts of Vietnamese enterprises will create a breakthrough in the development of Vietnamese products.
The National Branding Program is an initiative of the government to promote the country’s image through well-branded Vietnamese products and services. It is a long-term national trade promotion program fostering domestic and worldwide recognition of trade names, geographical indicators and the designation of origin relating to services and products made in Vietnam.
Approved by the Prime Minister in Decision No. 253/2003/QD-TTg dated November 25, 2003, the Ministry of Industry and Trade has been assigned to coordinate with other ministries and agencies to implement the program.