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Natural & organic cosmetics possess major potential

Released at: 10:14, 22/01/2018

Natural & organic cosmetics possess major potential

Photo: Hong Nhung (VET)

Recent workshop hears of products' potential in Vietnam.

by Khanh Chi

Though ISO standards and definitions for natural and organic cosmetic products and their ingredients have always been in dispute, beauty brands globally have never ceased moving towards greener cosmetics, a workshop entitled “Growing the Natural & Organic Cosmetics Market’s Potential in Vietnam”, held by Informa Beauty a few days ago in Ho Chi Minh City, heard.

“Young consumers are even more aggressive in looking for harmless organic beauty,” Ms. Claudia Bonfiglioli, International Director of Informa Beauty, told the workshop. “As a country rich in natural ingredients, Vietnam has major potential in the natural and organic cosmetics market, either in development or consumption.”

Demand for beauty products in Vietnam is indeed huge. A recent survey found that Vietnamese people - men and women - spend about $4 per person per year on cosmetics. Vietnamese women, meanwhile, spend an average of VND140,000 ($6.15) each month, with the two most common sources in locating information being friends (70 per cent) and websites (58 per cent).

The import value of cosmetics in 2011 was just $500 million but by 2016 stood at $2 billion, according to data from the International Trade Center (ITC) and the World Bank (WB).

In that context, the second edition of the Mekong Beauty Show will be held from June 14 to 16 at the Saigon Exhibition & Convention Center (SECC), presenting more natural and organic brands from South Korea, Japan, Europe, Taiwan, Thailand, Singapore and other countries. Over 200 exhibitors are to attend.

To kick off the show, two workshops were organized recently in Hanoi and Ho Chi Minh City, attended by local manufacturers, distributors, and retailers, and more than 100 beauty professionals. This was also the first annual meeting of the “Vietnam Beauty Distributors & Retailers Club”, which was founded during the last show, in June 2017.

Local manufacturers believe that Vietnamese cosmetics can find a path to prosperity and sustainability.

Kintex, the co-organizer of the Mekong Beauty Show, brought 120 South Korean exhibitors to Vietnam last year to showcase the popular K-beauty in the country. More K-beauty exhibitors will join the Mekong Beauty Show 2018 to promote organic trends in K-beauty.

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