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New Mekong Capital fund to focus on consumer goods

Released at: 09:06, 06/02/2015

New Mekong Capital fund to focus on consumer goods

Fund to use core competencies acquired from previous investments.

by Doanh Doanh

Mekong Capital will launch a new fund in 2015 focusing on consumer goods, according to Partner Chris Freund.

It chose this focus, he added, because Mekong Capital's most successful investments have been consumer driven, for example MobileWorld, Golden Gate, Traphaco, Masan Food, and ICP, among others. Mekong Capital has therefore developed a deep core competence in the key success drivers for consumer businesses, such as customer research, marketing, distribution, sales, and retail. "So we believe we are most effective if we focus on doing what we are really good at," he said. "I am not motivated to be the largest investor or the most diversified investor or to manage the most funds. But I am motivated to be the most successful investor in terms of the returns generated by our funds." The maximum size of the new fund, revealed Mr. Freund, is $150 million.

2014 was an extraordinary year for Mekong Capital. Their investee companies achieved healthy profit growth in general, led by MobileWorld, whose profit was up 161 per cent. The key to Mekong Capital's success is their relentless focus on corporate culture, building management teams and implementing best practice. "We also have a fantastic team who are very effective in these areas," he said.

Mekong Capital celebrates its 14th anniversary this year.

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