Electronics retailer's latest store in Hanoi to be the first in the Japanese style, as agreed upon with its strategic investor.
On October 28 the Tran Anh Digital World JSC will open the Tran Anh AEON Mall Electronic Supermarket in Long Bien district, Hanoi.
This is the 16th supermarket of Tran Anh in the northern region and the eighth in Hanoi. It is the first, however, to follow the Japanese style being adopted under Tran Anh’s cooperative agreement with its strategic partner, the Nojima Corporation from Japan.
The new supermarket covers an area of nearly 1,500 sq m and features a range of significant changes in design and product display. As part of the grand opening it will offer promotional discounts on many items, of up to 50 per cent, with customers also having the opportunity to receive gifts from Japan. It also will present 1,000 DVDs to customers on a seminar about raising and teaching children following Japanese methods.
In the third quarter the company’s sales revenue reached VND801 billion ($35.9 million), an increase of 45 per cent year-on-year. Its profit was VND1.34 billion ($60,090), compared to a loss of VND8.44 billion ($378,500) in the third quarter last year. In the first nine months of the year revenue stood at VND 2.47 trillion ($110.9 million), up 44 per cent year-on-year, with profit after tax of VND11.9 billion ($533,600), compared to a loss of VND3.75 billion ($168,200) in the first nine months of 2014.
By the end of the year Tran Anh expects to open eight electronics supermarkets in the northern and central regions, bringing its total to 24 and the seeing it become the leading retailer in the north. Marketing Director of Tran Anh, Mr. Ngo Thanh Dat, believes that by not focusing solely on profits in 2016 and with support from Nojima, the company can speed up its development in the future.