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Nojima joins Hanoi's electronics market

Released at: 09:10, 21/09/2015

Nojima joins Hanoi's electronics market

Japanese retailer to open own stores on the heels of boosting its investment in Tran Anh Digital World.

by Doanh Doanh

Japanese electronics retailer Nojima is set to open the first of its new stores in Vietnam in October, following its acquisition of an additional 21 per cent in local electronics chain Tran Anh Digital World in June.

According to Insider Retail Asia, the first of its new stores will carry both retailers’ home brands when it opens in the Aeon shopping center, which is nearing completion on the outskirts of Hanoi.

As with Nojima’s stores in Japan, the Hanoi outlet will feature wide aisles and LED lighting and also stock a range of Japanese name goods.

Tran Anh is based in Hanoi and has 15 stores in Vietnam’s north, with plans on track to open as many as nine more this year.

Nojima previously held 10 per cent of shares in Tran Anh and now owns about 31 per cent after the June acquisition.

Researcher GfK reported that home electronics sales in Vietnam exceeded $5.5 billion last year; the second consecutive year growth has been 20 per cent or higher.


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