Beverage producer continues with "Start-up Bartender" course to provide career choice to young Vietnamese.
Today’s millennials are facing risks during the school-to-work transition. Young people with different work experience have different demand for jobs, skills, and training, and capacity to work. The unemployment rate is at its highest among youngsters facing a difficult living environment.
This motivated PernodRicard, the leading global distilled beverages producer, to initiate the annual short-term career training program called “Start-up Bartender”. The programs were launched in partnership with the Nguyen Truong To Vocational School’s bartending department, with the aim of providing young people from disadvantaged families with a stable job and certain skills. After five years, nearly 500 students have graduated from the three-month training program.
Ms. Nguyen Thi Hoang Anh, Managing Director of PernodRicard Vietnam, said that “In Vietnam we recognize the need to offer specialized vocational training and occupational skills for young people, especially those in difficult circumstances. According to the General Statistics Office, the working age population in Vietnam is now more than 53 million, and among these, many vulnerable youth in the country lack access to affordable skills training and a career path. To respond to this need, PernodRicard has partnered with Nguyen Truong To’s bartending department in Ho Chi Minh City to invest in the future of some of these youth. The positive results we have seen so far have been a great inspiration to us to maintain the program over the past four years.”
Program participants are equipped with the knowledge necessary to become a professional bartender. As a community program, job opportunities are offered to 80 per cent of graduates each year. Trainees also have the chance to learn from international bartenders in an extracurricular class in professional ethics and responsible drinking.
Many of the trainees have set the bar high. Ms. Mai Thao, an outstanding student from 2014, was recently recognized as one of the Top 5 in the Asia Pacific Cocktail Competition held in Singapore.
The program is expected to encourage trainees, like Mai Thao, to pursue their dream in the world of bartending and achieve greater success.
“Start-up Bartender” is part of PernodRicard’s community investment. The global group has implemented various programs that encourage responsible drinking, promote the development of local communities, and help protect the environment, in 85 countries where they operate. PernodRicard is a member of the International Alliance for Responsible Drinking (IARD), which encourages consumers to enjoy their drinks responsibly. In Vietnam it also participates in the Vietnam Alliance for Responsible Drinking forum.
- Nguyen Thi Hoang Anh