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Presotea seeking local franchisees

Released at: 19:39, 04/05/2017

Presotea seeking local franchisees

Photo: InsideRetail

Franchisees of Taiwanese bubble-tea chain should have experience in chain restaurant management and market development and understand consumption trends.

by Doanh Doanh

Taiwanese bubble-tea chain Presotea is looking for franchisees in Vietnam to expand its international network, according to Inside Retail, Asia’s leading authority on retail industry news and trends.

During its expansion plans, Presotea is looking at Vietnam, where the milk- and bubble-tea market is expanding rapidly with numerous international brands already on the ground.  

“We are looking for partners to set up 30 to 50 stores in Vietnam, with five in the first year,” said Presotea’s overseas business manager, Mr. Jackson Kah.

What makes Presotea different from other players and become the biggest fresh-tea chain in Taiwan is the use of espresso-type machines to brew tea in a bulk bucket, which preserves the fresh taste. By using tea buckets, Presotea is also able to save and control the quantity of ingredients for its stores.

Presotea’s menu is filled with various kinds of high quality tea, including Jasmine green, Oolong, Sencha green, and Darjeeling. Customers can hand-pick the ingredients to make their own cup of tea.

Franchisees should have experience in chain restaurant management and market development and understand consumption trends.

The franchise investment is upwards of $1 million. Apart from providing standard administration and operation guidelines, Presotea provides in-store problem solving and operation consultation to assist franchisees in meeting the brand’s professional tea brewing standards.

Presotea is owned by Good Young and currently has 340 outlets in five countries, with more to come.

There are many bubble-tea brands already in Vietnam, including Ding Tea, Gong Cha, and Chatime.

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