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Prudential Vietnam named leading life insurer

Released at: 17:04, 11/04/2017 What's on

Prudential Vietnam named leading life insurer

Photo: Viet Tuan

Insurer receives Golden Dragon Award from VET as "Vietnam's Leading Life Insurance Company".

by Ngoc Chi

Prudential Vietnam has been honored with a Golden Dragon Award as “Vietnam’s Leading Life Insurance Company” from Thoi Bao Kinh Te Vietnam (Vietnam Economic Times). This is the 14th time Prudential Vietnam has received the prestigious award for foreign-invested enterprises in Vietnam.

As “Vietnam’s Leading Life Insurance Company”, Prudential Vietnam continues to affirm its leading position in the field of insurance and actively contributes to the country’s socioeconomic development. Its leading position is evidenced by its outstanding business results, financial strength, and excellent financial services, which are key criteria in the Golden Dragon Awards.

The award also recognizes the strong development of Prudential, with more than 300 general agent offices and customer service centers around the country, and its efforts to develop and improve product quality and services to meet the needs and expectations of customers.

“The Golden Dragon Award 2016 is in recognition of Prudential Vietnam’s success and non-stop efforts,” said Mr. Steve Clark, CEO of Prudential Vietnam. “Throughout its development, Prudential aims to improve people’s lives by providing safe and effective financial solutions. This award will drive us to continually improve the quality of our products and services based on the principle of understanding the market and meeting the changing needs of our customers. With a strategy of customers being a core value, I believe that Prudential Vietnam will continue to develop and maintain its leading position in Vietnam’s life insurance market.”

With the strategy, Prudential has applied a perfect service model at its agents to improve the quality of services and take full advantage of its information technology applications to bring the best experience to customers. The model has been developed and deployed at hundreds of Prudential offices nationwide, creating trust among and making an impression on customers.

In addition to its success in business and its efforts to improve product and service quality, Prudential Vietnam also demonstrates its corporate social responsibility via community activities. In 2016, it contributed VND39 billion ($1.7 million) to three major areas: Education, Public Health and Community Support.

Vietnam Economic Times’ Golden Dragon Awards and Vietnam Excellent Brand Awards were initiated in 2001 to recognize and encourage enterprises that have recorded outstanding achievements. Recognition is considered from many perspectives, such as production and business activities, service provision, the application of technological solutions for environmental protection, the full implementation of tax obligations, ensuring employee rights, and actively participating in community activities.

Prudential entered Vietnam in 1995 with a representative office and began operations in 1999. As a leading life insurer in the country, it operates the most extensive nationwide distribution network, comprising seven bank partners and over 300 customer service centers and branch offices in Vietnam’s 63 cities and provinces.


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