French car maker to introduce models at Vietnam International Motor Show.
French auto maker Renault will unveil three new models to the Vietnam market - Duster, Logan, and Sandero Sepway - at the Vietnam International Motor Show 2015 from October 9 to 13.
Duster is the most notable model, as Renault wants it to compete against the Honda CR-V and Mazda CX-5. In India the Duster is equipped with 2.0 liter engine with 143 horsepower at a price from $12,700.
The Logan, meanwhile, is in the hottest segment in the industry - small-size sedan. When it comes to Vietnam it will have to compete with rivals such as Toyota Vios, Honda City, and Mazda 2.
The Sandero Sepway, on the other hand, is in the narrower segment of small-size sports utility. In overseas markets it is equipped with a 1.6 liter engine with 102 horsepower. This is a fairly new segment, so there is still space for new entries, with existing names including Ford EcoSport and Hyundai i120 Active.
The new Renault trio is unfamiliar with Vietnamese consumers but the French auto marker isn’t pinning its hopes on the novelty factor. According to Renault it is no coincidence that the three models will compete against famous opponents. The design and usability of France’s new generation autos are not inferior to those of its Japanese and Korean competitors. The features are actually considered better, but the retail price is lower.
Though the technical specifications and prices of the three new models are yet to be released, the decision to put affordable range products into Vietnam shows that Renault is changing its business strategy and brand image.