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Siemens strengthens global branding

Released at: 13:46, 26/05/2016

Siemens strengthens global branding

Central component of new branding is "Ingenuity for Life".

by Doanh Doanh

Siemens is strengthening its global positioning with new branding, whose central component is “Ingenuity for Life”, to coincide with the 200th birthday of its founder, Werner von Siemens.

“Ingenuity for Life” sums up what Siemens has stood for since its founder Mr. von Siemens produced his trailblazing inventions: timeless engineering expertise, social values, and genius.

It appears under the Siemens logo, whose design and colors remain unchanged. “For me, ‘ingenuity’ means engineering expertise, entrepreneurial spirit, the power of innovation and the willingness to give our best for society on a daily basis,” said Mr. Joe Kaeser, Siemens President and CEO. “‘For Life’ means that, in every generation, we at Siemens create long-term value, for individual customers, employees and citizens as well as for society as a whole.” 

With the strengthening of its global branding and positioning, Siemens will be emphasizing its focus on electrification, automation and digitalization.

“Our competencies in electrification, automation and digitalization support Vietnam in building up basic infrastructure and turning the megacities of Hanoi and Ho Chi Minh City into world-class cities,” said Dr. Thai Lai Pham, Siemens Vietnam President and CEO. “Together with our customers we are proud to make the lives of the Vietnamese people better. This is ‘Ingenuity for Life’.”

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