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Soya Garden opens 50th store

Released at: 14:11, 22/07/2019

Soya Garden opens 50th store

Photo: Soya Garden

New HCMC store marks significant milestone for organic soybean chain.

by Khanh Chi

Soya Garden, the first organic soybean chain in Vietnam, opened its 50th store on July 20 at the Phu Dong intersection in Ho Chi Minh City’s District 1, marking a significant milestone for the brand in Vietnam’s F&B market in general and the city’s beverage market in particular.

Six months after expanding to the south with 15 restaurants throughout the city, Soya Garden has become popular among many local customers. Hundreds of excited customers had already queued up at the new outlet soon after its opening.

To celebrate the milestone, the grand opening of the new store was carefully designed to wow brand lovers with many lovely presents and the appearance of two rising young artists - Amee and BB Tran. The store promises to be an exciting check-in place for the city’s young this summer.

Joining the ribbon-cutting ceremony was Mr. Hoang Anh Tuan, Director of the Soya Garden JSC, as well as senior representatives from Egroup, an investor that has poured more than $5 million into Soya Garden through the Shark Tank Vietnam program’s Season 1.

“Organic food has become a new trend in Vietnam and particularly in Ho Chi Minh City,” Mr. Tuan said. “The demand for a clean and green lifestyle is opening up huge opportunities for F&B brands, including Soya Garden, the first organic soybean brand in Vietnam, founded with the mission of creating a healthier lifestyle for customers through their culinary choices.”

“With its long presence and rich nutritious values, soybeans and Soya Garden have major opportunities to establish a new trend in Vietnam’s F&B market. The opening of this new Soya Garden store in the heart of Ho Chi Minh City has shown how much the trend of healthy drinks has penetrated into this vibrant F&B market.”

Soya Garden is taking steps towards opening 50 outlets in Ho Chi Minh City and 100 nationwide this year.

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