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Starbucks launches coffee for local market

Released at: 08:25, 18/03/2015

Starbucks launches coffee for local market

New product tailor-made to the tastes of Vietnamese coffee lovers.

by Doanh Doanh

Starbucks Coffee Vietnam has strengthened its business in Vietnam by launching a new product designed specifically for the market.

Named Dolce Misto, the new product will be launched at all Starbucks stores nationwide from March 22. Dolce Misto is a new cold drink created exclusively for Vietnam to honor the unique taste of the local coffee culture. It combines the richness and excellent quality of Starbucks coffee with a sweet dolce flavor for Vietnamese coffee lovers.

“Dolce Misto is designed to bring Vietnamese customers a new flavor and respects traditional Vietnamese coffee,” said Ms. Patricia Marques, General Director of Starbucks Coffee Vietnam. She added that the coffee giant was inspired by local customers to launch the new product, two years after Starbucks opened its first store in Vietnam in January 2013.

Starbucks now has eight stores in Ho Chi Minh City and four in Hanoi. Ms. Marques told VET she is extremely happy with the company’s growth and anticipates its development to proceed on schedule.

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