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Taiwan Excellence Pop-up Store shows future to HCMC

Released at: 13:54, 03/05/2019

Taiwan Excellence Pop-up Store shows future to HCMC

Photo: Khanh Chi (VET)

Fifteen brands from consumer-friendly sectors and industries displayed at Taiwan Excellence Pop-up Store 2019.

by Khanh Chi

Within the framework of the Taiwan Excellence 2019 campaign, Taiwan Excellence Pop-up Stores returned to Ho Chi Minh City between April 27 and May 1 with the participation of 15 outstanding brands from Taiwan.

The purpose is to promote Taiwan Excellence’s image and introduce cutting-edge Taiwanese brands and products to Vietnamese people.

Fifteen displaying brands in Taiwan Excellence Pop-up Store 2019 are from consumer-friendly sectors and industries such as smart home appliances, sports and healthcare, information technology, education, and entertainment. These are all integrated innovative technology products, with the ability to bring a more comfortable and convenient life to consumers, and were honored with the prestigious Taiwan Excellence Award, an initiative of Taiwan’s Bureau of Foreign Trade (BOFT).

Apart from familiar brands seen in previous campaigns such as ASUS, FECA, GreenE, Horien Eye Secret, and Tokuyo, Taiwan Excellence Pop-up Store this year welcomed new names like Her Sheng Chang, Gigo, and Annie’s Way, contributing to an increase in diverse fields and products introduced to consumers. By holding the exhibition space at one of the most crowded shopping centers in the city center, the Taiwan Excellence campaign hopes to reach out and improve the living quality of more Vietnamese families.

Meanwhile, the Taiwan Excellence shop at Crescent Mall was officially reopened after an upgrade and expansion, in response to increasing demand among Vietnamese consumers, selling products that meet quality and needs while still ensuring aesthetic value. The shop was opened with the aim of offering more options in terms of trading locations, where reputable Taiwanese brands gather, saving customers’ time as they do not have to visit each brand’s dealership.

“The Taiwan Excellence campaign in Vietnam is seeing success as we recognize enthusiasm growing among consumers for original Taiwanese products,” said Mr. Keven Cheng, Director of Taiwan Excellence’s Representative Office in Ho Chi Minh City.

“Annual events like Taiwan Excellence Pop-up Store are great opportunities for us to support Taiwanese businesses to access the Vietnamese market, and vice-versa, Vietnamese consumers can also approach and better understand the diversity of Taiwanese industries. Since the Taiwan Excellence shop in Vietnam has just reopened, I encourage people to spend time visiting the shop and have a realistic experience with breakthrough technologies.”

According to the 2017-2018 Global Competitiveness Report from the World Economic Forum (WEF), Taiwan’s economy ranked 15th globally and fourth in Asia. Taiwan is also the fourth-largest investment partner, fifth-largest trading partner, and sixth-largest tourist market for Vietnam.

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