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Talentnet wins Loyalty & Engagement Award 2017

Released at: 17:24, 11/07/2017

Talentnet wins Loyalty & Engagement Award 2017

Photo: Talentnet

Company honored as silver winner in "Best Use of Relationship Marketing - B2B" in awards held by Singapore's Marketing magazine.

by Hong Nhung

Talentnet was announced as the silver winner in “Best Use of Relationship Marketing - B2B” at the fifth edition of The Loyalty & Engagement Awards (LEA) on July 7, organized by the Marketing magazine in Singapore to honor the best loyalty marketing strategies in Asia-Pacific.

Talentnet was also recognized as the only company from Vietnam to win a trophy in LEA since the awards were launched in 2013.

“The Best Use of Relationship Marketing - B2B” award celebrates the best campaign or program that focuses on enhancing the loyalty and engagement of business partners of customers, going above and beyond intrusive advertising and sales messages.

During four months of assessment, Talentnet proved to have comprehensive, innovative, and effective marketing and communications strategies in approaching business partners and clients.

Winning the silver trophy among other well-known names from Southeast Asia such as Citibank Singapore, HP Singapore, and Nestlé Sony Pictures Malaysia, Talentnet is more confident with its marketing initiatives since these activities have been normally planned and done by the company itself.

“This silver win is a convincing indicator of Talentnet’s efforts in initiating creative and effective marketing strategies,” said Ms. Nguyen Thi An Ha, Head of Marketing at Talentnet. “More importantly, we believe that this prestigious award encourages not just Talentnet but also business organizations in Vietnam to be more confident in our plans for marketing strategies regionally and internationally.”

The Loyalty & Engagement Awards honors the best loyalty marketing strategies in Asia-Pacific and is the first of its kind to recognize marketing works in three key areas: loyalty, engagement and relationship marketing, focusing solely on the art of cultivating customer loyalty and engagement.

Award categories cover the full spectrum of the loyalty and engagement cycle. All entries were evaluated and judged by a panel of experienced loyalty, engagement, and relationship marketers and industry experts. 

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