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TH Group sets foot in herbal beverages market

Released at: 09:04, 21/08/2017

TH Group sets foot in herbal beverages market

Photo: TH Group

Milk giant introduces three new herbal beverages.

by Quynh Nguyen

The TH Group, famed for its TH True Milk, has officially announced its arrival in the herbal beverages market with three natural beverages branded TH True Herbal.

In cooperation with the Ministry of Health, the group organized the “Natural Herbal Medicine with Human Health” workshop on August 20 to launch TH True Herbal. The trio of products include herbal drinks made from natural ingredients such as pennywort, lemon, mint, Gac fruit, passionflower, red artichoke, and black raspberries.

The products were researched and developed since 2013, certified organic under US and Europe standards, and then produced and distributed in the US.

They have been welcomed by American consumers and exhibited at Expo West Natural Products 2016, selected as the February product by Beverage Industry Magazine, and listed as a “Drink Spotlight” on the TrendMonitor website. The products also won three silver medals at the International Food Show in Moscow in September 2015.

Gac fruit is grown according to organic standards

After gaining a foothold in the US market, the TH Group is focusing on developing the herbal beverage product line in Vietnam in the expectation that Vietnamese consumers will be able to use the best drinking water products from the country’s natural materials.

Speaking at the workshop, Minister of Health Nguyen Thi Kim Tien said that, since ancient times, Vietnamese people have known how to use herbs to prevent and cure diseases. She hopes TH’s project will help awaken the pharmaceutical industry, create jobs, and provide incomes for farmers growing herbs.

Ms. Tran Thi Hong Phuong, Deputy Director of the Traditional Medicine and Pharmacy Management Department at the Ministry of Health, said that Vietnam ranks 15th in the world in biodiversity. Despite its abundant herbal resources, other countries, especially China, have bought large amounts at cheap prices to process and then sell at higher prices in Vietnam. “Projects like TH’s are necessary,” she said.

TH's herb growing area

Ms. Thai Huong, Chairman of the TH Group, said that countries around the world are moving towards disease prevention and improving resistance with functional foods, but these are mainly synthesized. “We decided to go into a niche market to produce drinks from natural herbs,” she explained.

The TH Group is now working with Nghe An province to expand medicinal plant models. The cultivation of medicinal herbs will contribute to preserving forests. In addition, TH is continuing to implement the model in Lam Dong, Dak Lak, Lai Chau, Son La, and Ha Giang provinces. All medicinal plants are grown according to international organic standards.

The group has recently promoted its activities in many areas, not just milk, such as education, solar power, and now beverages. Early this year, it opened its TH School in Chua Boc Street, Dong Da district, Hanoi. In March, the group announced a plan to build a modern fruit processing plant in the central highlands province of Dak Lak.

It also plans to invest in a solar power plant with a maximum capacity of 1,117 MW on 1,117 ha belonging to the Dak Lak Forestry and Food Processing Limited Liability Company.

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