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TikTok launches TikTok Trends program

Released at: 08:18, 15/10/2019

TikTok launches TikTok Trends program

Photo: TikTok

Regional program to drive awareness among brands and industry, empowering marketers with deep insights into the world of short-form videos.

by Hong Nhung

TikTok, a leading destination for short-form mobile videos, last week announced the launch of TikTok Trends in Vietnam, a regional program dedicated to driving awareness among brands and the industry when it comes to making the most out of TikTok as a creative advertising platform.

As a preferred platform for expression among the creative young audience, specifically Gen Z and Millennials, TikTok provides brands with the opportunity to engage them in a dynamic, mobile-first format.

TikTok Trends aims to help marketers learn more about the short-form video industry in general and TikTok in particular, with the objective of empowering brands to make strategic business decisions through a wide array of initiatives: TikTok Trends Events, TikTok Trends Newsletter, TikTok Trends Entertainment Marketing White Paper, and TikTok Creator Academy.

At the launch event, TikTok also hosted a panel discussion featuring industry experts from the Novaon Group, Viettel Telecom, PepsiCo Vietnam, Maybelline-L’Oreal Vietnam, the Anymind Group, and the Mobile Marketing Association Vietnam (MMA), offering valuable insights on the short-video space, the latest short-video trends, and how TikTok has played a role in redefining advertising in today’s digital world.

“Fueled by the rise of mobile as the key device for today’s media consumption, short-form videos have become an essential format either for entertainment, learning new tips, or keeping up with news and trends,” said Ms. Diem Hoang, Head of Marketing at TikTok in Vietnam.

“Short-form video consumption has increased steadily in Vietnam and across Southeast Asia, especially among Gen Z, 98 per cent of whom own a smartphone. By offering valuable insights on the latest trends in the short-video space, TikTok Trends can equip and empower marketers in today’s digital world, inspiring their next marketing campaign and helping them make strategic and impactful business decisions.”

According to a recent study by Wyzowl, 2019 has witnessed a rapid rise in videos through digital marketing methods, with 87 per cent of companies using videos for marketing purposes. In Vietnam as well as elsewhere in the world, TikTok provides easy-to-use video capturing and editing tools directly from the smartphone, allowing the creation of diversified content that is unique and interactive.

With diversified content and a fast-growing digital community of over 12 million monthly active users, TikTok continues to receive an overwhelming response in Vietnam. In 2019, TikTok launched #HelloVietnam - a program to promote Vietnam’s tourism. Through two campaigns - #HelloDanang and #HelloNinhBinh - the program has become one of the best performing programs of TikTok by far, garnering over 314 million views.

As part of the TikTok Trends program, TikTok also launched the TikTok Trends Creator Academy - a program that offers a series of workshops to empower creators to develop and create compelling brand content and stories on TikTok, made possible by TikTok’s strategic partnerships with MCNs and a robust creator network across Southeast Asia.

Tapping into Vietnam’s dynamic creative market as a net contributor, TikTok believes TikTok Creator Academy will play a significant role in facilitating the growth of the overall creative industry in Vietnam. The initiative will serve as an offline ecosystem facilitating the development of creators and a platform for Vietnamese talent to join TikTok as a promotional platform to boost their careers.

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