Vinamilk leads list compiled by Vietnam Reports on enterprises receiving favorable media coverage overall.
Based on an analysis of media reports, the Top 10 enterprises that received the most positive media exposure from July 2014 to June 2015 were announced on July 7 by Vietnam Report, an independent company ranking the services and quality of companies in Vietnam.
The Top 10 includes Vinamilk (VNM), the Vietnam Insurance Company (BVH), the Bank for Foreign Trade of Vietnam (VCB), the Hoa Sen Group (HSG), the Hoang Anh Gia Lai JSC (HAG), the PetroVietnam Fertilizer and Chemicals Corporation (DPM), the Hoa Phat Group (HPG), the Vingroup JSC (VIC), the Military Commercial Joint Stock Bank (MBB), and FPT Telecom (FPT).
Enterprises receiving the most positive media exposure
Vinamilk has been the standout in the milk industry for years, Vietnam Report said, with Ms. Mai Kieu Lien, its CEO, attracting much attention in both domestic and overseas media. BVH ranked second, for its major contributions to the community and in winning both domestic and foreign awards. VCB was third, receiving much more positive media exposure than negative exposure.
Vietnam Report also named enterprises with the most varied information appearing in the media. VNM led the way, followed by VIC, HAG, DPM, VCB, BVH, HSG, HPG, FPT and MBB.
Enterprises with the most varied information in the media
There was more positive media exposure for the Top 10 enterprises than negative exposure. Vietnam Report explained that because they had high capitalization ratios and liquidity in the stock market they had a great deal of positive exposure. Secondly, with the stock market performing well, Vietnamese are in a better to build a positive image.
Positive information and negative information posted in the media
The most discussed topics in the media regarding enterprises were their stock price, business performance, business strategies, products, and human resources. Vietnam Report said that the positive exposure for enterprises was mainly regarding their stock price, which attracts a lot of people’s attention. Meanwhile, business performance influenced the ability of enterprises to make a profit, which also attracts positive media exposure.