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TOUS les JOURS launches new brand identity

Released at: 19:04, 08/12/2017

TOUS les JOURS launches new brand identity

Photo: Khanh Chi (VET)

South Korean bakery brand introduces first outlet with new concept in HCMC.

by Hong Nhung

CJ Foodville’s bakery brand TOUS les JOURS launched a new brand identity on December 7 at its Hai Ba Trung outlet in Ho Chi Minh City’s District 1.

The brand renewal features a café-inspired interior décor that provides a premium experience and new values to customers. The debut of the new brand identity at the outlet also reflects the company’s determination and passion for long-term investment in Vietnam.

After months of preparations, TOUS les JOURS is now ready to deliver the finest products and services in premium product categories, served by well-trained staff at the Hai Ba Trung outlet. Taking inspiration from the “Just Baked” concept, the outlet also highlights the importance of selling freshly-baked products to customers on a daily basis.

“Echoing this brand revolution, more new outlets are planned to open in the near future,” Mr. Kim Gun Pyo, CEO of CJ Foodville Vietnam, told the launch ceremony. “On this journey, we are committed to ethical business practices that strengthen our partnership with local businesses and contribute to the community. We are using locally-grown Fairtrade-certified coffee beans in all our coffee beverages and such practices will continue.”

TOUS les JOURS now has 36 outlets nationwide. The company also announced plans to reach 100 outlets by 2020 and 200 by 2025.

TOUS les JOURS is a French-Asian Bakery, meaning “EVERYDAY”, and serving a unique selection of bakery goods and beverages made with high-quality ingredients.

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