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Training to empower women in hospitality

Released at: 18:30, 12/04/2016

Training to empower women in hospitality

Hundreds of female hospitality workers in Hanoi to be empowered via comprehensive soft skills training program conducted by Diageo.

Diageo Vietnam, in partnership with the Kenan Institute Asia, launched the “Developing Soft Skills for Female Vietnamese Hospitality Workers” program at a function held at the Hilton Hanoi Opera hotel. The event welcomed representatives of the Vietnam National Administration of Tourism, the Hanoi Department of Culture, Sports and Tourism, the Vietnam Tourism Association, non-profit and non-government organizations, four-star and five-star hotels, female workers in the hospitality sector, and the media.

The program is part of the “Plan W - Empowering Women Through Training” campaign of Diageo in Asia Pacific, aimed at empowering women in the region in the 2013-2017 period.

Under the program, from now to June Diageo and Kenan will collaborate with 12 high-end hotels in Hanoi to provide training to empower 700 female hospitality workers. The training aims to improve workplace performance and promote the psychological well-being of female hospitality workers through the development of interpersonal skills, including teamwork, problem-solving and effective communication. In addition, female hospitality workers participating in the project will increase awareness about the DRINKiQ program, which has been initiated and implemented by Diageo in collaboration with relevant ministries and agencies in Vietnam.

“Over past years, within this Plan W campaign, Diageo Vietnam has conducted various relevant soft skills training to empower women who are working at companies, in the industry and in the community as well,” said Shivam Misra, General Director of Diageo Vietnam. “Plan W is expected to enable Diageo to offer Vietnamese women more choices and opportunities to prove their capabilities, to make progress in the workplace and their career, enabling them to create better living standards for their children and families.”

Women account for the most workers in Vietnam’s tourism sector and 72 per cent of employees in hospitality. “We strongly believe that soft skills, including excellent communications, are important tools to help women raise their voices in the workplace and in life,” he added.

In this partnership with Diageo, Kenan has worked closely with Hilton worldwide to design the training program with the goal of improving the lives of women in the hospitality sector and improving the industry as a whole, not only in this year but in the years to come. “Strong communications and interpersonal skills are critical in all occupations but especially in the hospitality industry,” said Kenan’s Vietnam Program Manager, Phan Kieu Anh. “Many employers have recognized the need for such skills but few have the necessary curriculum or expertise to conduct such training. We are excited to work with Diageo to bring this much-needed and proven training to women in the hospitality industry in Hanoi, giving them powerful tools to empower themselves and improve their circumstances.”

The project in Vietnam builds on the successful work conducted by Kenan and Diageo in Thailand in 2014-2015, where over 600 female hospitality workers were trained in interpersonal and other soft skills at Hilton hotels in major tourist destinations. The curriculum has been adjusted to fit the Vietnamese context and was successfully piloted with 68 female hospitality workers in Hanoi in late 2015 and early 2016.

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