Electronics retailer begins move to increase the size of its outlets.
Tran Anh Digital World JSC has recently put into operation its first electronics hypermarket, at 18 Pham Hung Street in Hanoi’s Nam Tu Liem district, on an area of 4,800 sq m.
This is the first step in the company’s plans to change its stores’ scale from less than 1,500 sq m to between 4,000 and 6000 sq m in the next five to ten years.
According to Mr. Tran Xuan Kien, Chairman and CEO of Tran Anh Co., the new electronics hypermarket is its first facility to apply service and quality standards set by Japan’s Nojima Corporation, whose shareholding is almost 31 per cent.
Tran Anh is expected to develop electronics hypermarkets, which not only include showrooms but also integrates different services, including a product trial area, amusement areas for children, bars and coffee shops, and even a free car wash area for customers, among others, in the future.
Tran Anh recorded VND811 billion ($37.1 million) in net revenue as at June 30, an increase of 1.43-fold against the same period last year. Profit after tax also reached VND10.6 billion ($485,800) in the first six months, an increase of 2.3-fold year-on-year.