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Uber launches breath test campaign

Released at: 22:50, 10/09/2015

Uber launches breath test campaign

Drivers able to check alcohol levels at 26 participating venues and travel home for free with Uber if level exceeds limit.

by Minh Tuyet

Vietnam becomes the second country in the world, after Canada, to adopt UberSAFE technology, Mr. Dang Viet Dung, the Hanoi General Manager at Uber, said at a signing ceremony for a long-term strategic partnership with the National Transportation Safety Committee (NTSC) on September 9 in Hanoi. The partnership aims to raise awareness about the dangers of driving under the influence (DUI) and work towards reducing incidents of drink driving through a first-of-its-kind campaign called “Life, Above All”.

UberSAFE is an innovative breathalyzer kiosk that can measure alcohol levels by blowing through a disposable straw. If the level is above the legal limit the kiosk can automatically book an Uber ride for the person and take them home safely for free. “In Hanoi and Ho Chi Minh City there are 26 participating venues where customers can drink responsibly by leaving their cars at home and choosing to get home safely with free rides from Uber,” Mr. Dung said.

As a result of the government’s efforts there was a decline in deaths relating to drink driving in 2014, to less than 9,000, according to the Executive Deputy Chairman of NTSC, Mr. Khuat Viet Hung.

In the first six months of 2015 there was also a 12.85 per cent decline in road fatalities from drink driving compared to the same period last year. “This impressive result is due to the government’s safety campaign, and we are excited to partner with a proactive technology company like Uber to introduce a creative and innovative campaign to continue to make Vietnam safer,” Mr. Hung said.

The “Life, Above All” campaign will roll out across Hanoi and Ho Chi Minh City using billboards, leaflets, advertisements, and on-the-ground activities to raise awareness of the risks and consequences of drink driving and the need to drink responsibly.

Key activities include the UberSAFE program, training workshops for drivers and partners in Hanoi and Ho Chi Minh City, and communications programs.

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