09:52 (GMT +7) - Thursday 19/09/2019

Business

VEHO Press raises JPY9 million

Released at: 12:38, 29/07/2019

VEHO Press raises JPY9 million

Photo: Veho Press

Funding to be spent on development, staff recruitment, and marketing in six Southeast Asian countries.

by Phi Linh

Japan’s VEHO Works, which operates the first press release distribution service in Vietnam for Japanese companies, called VEHO Press, has raised funding of some JPY9 million ($83,000) invested originally by the Daisei Every 24 Co., Ltd.

A new Board of Members will be set up from August 1, with Daisei VEHO planning to expand and develop into six Southeast Asian countries.

This funding will be spent on VEHO Press development costs, qualified staff recruitment costs, and the cost of marketing towards the six Southeast Asian countries.

Mr. Ryutaro Maeda, who was in charge of business execution, and Mr. Motegi Hidehiko, who is responsible for financial management, gathered together in Hanoi after deciding to sit on the Board.

Through these changes, Daisei VEHO plans to further gain prompt decision-making in general execution, such as setting up a business system that integrates all Southeast Asia locations into one market, developing a business expansion platform, and enhancing its business basis.

VEHO Press has delivered 90 press releases to local Vietnamese media since its launch in May 2017, helping the company reach 550 media outlets with a 6 per cent average published rate.

The service aims to contribute to acknowledging Japanese companies’ presence in Asia and transfer their activities to local staff and areas by connecting Japanese companies and local media who do not have opportunities to gain news or press releases from companies and fields of interest.

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