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Vietjet among fastest-growing airline brands on Facebook

Released at: 11:37, 26/08/2015

Vietjet among fastest-growing airline brands on Facebook

Carrier enjoying significant fan-page growth in recent times.

by Doanh Doanh

Vietjet Air has been named one of the world’s Top 3 fastest-growing airline brands on Facebook by Socialbakers.

Vietjet is the first Vietnamese company to win the award after experiencing incredible fan-page growth in July 2015. It also set a record for content engagement, improving 7.2-times from March 1, 2015 to June 30, 2015.  

With a friendly and lively appearance and constantly updated information, Vietjet’s Facebook fan-page has attracted up to 1 million followers.

As members of the Facebook Marketing Partners’ program, Socialbakers track, analyze, and benchmark international airlines’ profiles on Facebook in terms of response and engagement rates, growth, total fan count, and marketing efficiency.

In terms of Facebook Post-Engagement Rate, the top three airlines were Eva Airway Corp, Japan Airlines, and Vietjet Air. Meanwhile Qatar Airways, KLM, Turkish Airlines, Air France, and Lan Airline were ranked the Top 5 Facebook brands in terms of numbers of fans.

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