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Vietjet and Lotteria strike a deal

Released at: 11:22, 16/03/2015

Vietjet and Lotteria strike a deal

Major strategic agreement to benefit customers of both.

by Thong Dat

Vietjet Air and Lotteria Vietnam have signed a major strategic agreement that will bring great added value to customers of both parties.

The alliance will begin with the supply of products and services through Vietjet and Lotteria Vietnam’s respective online channels. Vietjet will offer customers more service choices by adding Lotteria Vietnam’s products to its in-flight menu, which already includes nine delicious meals, on both domestic and international routes.

Lotteria Vietnam, meanwhile, will introduce Vietjet’s services through all of its global touch-points.

To celebrate the strategic partnership, Vietjet has emblazoned one of its aircraft with Lotteria Vietnam’s logo, which boasts bright red and yellow colors that sync perfectly with the airline’s own colors that aim to reflect a spirit of youth and enthusiasm.

“As one of the leading airlines in terms of innovation and service, we are delighted to diversify our in-flight menu with Lotteria Vietnam’s products, which will offer our valued passengers even more variety for delicious in-flight meals,” said Mr. Luu Duc Khanh, Managing Director of Vietjet Air. “Besides becoming one of Asia’s best airlines, we are also developing as a consumer corporation and this strategic partnership with Lotteria Vietnam will contribute to that goal by helping us to add more value to our services and raise our standards to the highest quality.”

For his part, Mr. Kang Hyung Hee, Managing Director of Lotteria Vietnam, said: “We are proud to be the first ever fast food brand to be featured on an aircraft in Vietnam. Lotteria Vietnam is also the very first fast food supplier to Vietjet Air. This agreement has further strengthened bilateral relations in culture and cuisine between Vietnam and South Korea.”

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