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Vietnam Airlines reveals new corporate identity

Released at: 20:45, 02/07/2015

Vietnam Airlines reveals new corporate identity

As new A350 is handed over at Hanoi's Noi Bai International Airport, national flag carriers also announces new identity and plans to upgrade services to four-star standard.

by Minh Tien

Vietnam Airlines unveiled its first new A350 aircraft as part of plans to upgrade its fleet, announced a four-star service upgrade, and launched a new corporate identity in a ceremony held in the VIP lounge at Noi Bai International Airport on July 2.

“With the official launch of the new corporate identity and plans to upgrade to four-star service, we strive to meet new demands, create differentiation, and serve our customers better with more value added services,” Mr. Pham Viet Thanh, Chairman of Vietnam Airlines, said at the event. “We are determined to make Vietnam Airlines a strong airline, bringing passengers the best flight experience thanks to a perfect blend of Vietnamese cultural tradition and state-of-the-art technologies.”

The special event marks a leap in development by the airline as it aims to become one of the leading carriers in Asia by 2020.

Prime Minister Nguyen Tan Dung, together with about 200 guests representing different ministries and agencies, European ambassadors to Vietnam, and local and international media were present.

The launch of the new corporate identity and livery is geared towards modernity and uniformity while keeping the traits of the national flag carrier and symbolizing a dynamic country in reform and development. As an important part of the corporate identity, the livery of pilots, flight attendants and other staff will also change, as will lounges, ticket counters, check-in counters, labels and signposts.

The event also saw Vietnam Airlines and Airbus sign a flight hour services agreement for the Airbus A350-900 XWBs. Under the agreement, Airbus committed to providing a full package of parts supply services to Vietnam Airlines’ A350 fleet for 12 years.  

The receipt of the first new A350-900, the announcement of the four-star service upgrade, and the revealing of the new corporate identity together take the airline one step closer towards its objective of bringing the best services and experience to passengers on every flight.

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