02:47 (GMT +7) - Saturday 29/10/2016


Viettel launches "all you can eat" app store

Released at: 15:19, 21/01/2016

Viettel launches "all you can eat" app store

Provider works with Opera Mobile Store to offer unlimited downloads of premium apps and games for just VND10,000 a week.

by Le Diem

Mobile data subscribers can now download as many premium apps and games as they want for a small weekly subscription fee of VND10,000 ($0.45) thanks to the new AppMarket, an “all-you-can-eat” app storefront that Viettel, one of the country’s leading mobile operators, partnered with Opera to offer to Android, Java, BlackBerry and Symbian users. It offers the lowest weekly app subscription plan in the country.

AppMarket, powered by the Opera Mobile Store, offers more than 300,000 apps and games, including popular paid game titles such as Critical Missions: SWAT, Dirt Bike Apocalypse, Cut the Rope, and Vampireville: Hidden Object. AppMarket subscribers will be able to download thousands of paid apps and games - as many as they want - for one low price.
No credit card needed
Viettel’s AppMarket allows subscribers to purchase paid apps and games without using a credit card, which is a major advantage for many Vietnamese people, particularly high school and university students and low-income earners who don’t have a credit card and must use jailbreaking to get apps and games. They can now install premium purchased apps and games they want simply by sending a message that reads “DK AM” to the phone number 5050 or by confirming their online subscription at www.viettelappsclub.opera.com .The subscription plan is renewed automatically every week. Subscribers can cancel their subscription at any time before a new subscription period starts.
“Mobile internet users in Vietnam have shown a strong interest in mobile stores, games, and social media content,” said Viet Anh Nguyen, Country Manager for Vietnam at Opera. “Nearly eight out ten ad impressions through Opera Mediaworks are served to these three categories. With more people migrating to smartphones, AppMarket will cater to their needs for premium apps and games.”
“AppMarket is the most affordable and convenient way for mobile internet users in Vietnam to purchase paid apps and games,” said Pham Than Phuong, Deputy Director of the CSP Center at Viettel. “Our customers will be able to download their favorites without breaking the bank. This subscription model saves customers a lot of money and effort compared to buying apps one-by-one.”
Supporting Vietnamese developers
The subscription model also helps strengthen Vietnam’s mobile app development ecosystem. It provides increased marketing and monetization opportunities for both Vietnamese app developers and operators. Powered by the Opera Mobile Store, the third-largest mobile app store in the world, AppMarket has already attracted 174 Vietnamese app and game developers. The store helps them extend their reach to more users and generate revenue.
Opera will take care of the app store’s operations and administration on Viettel’s behalf, constantly rotating and refreshing the apps in the store, with a steady stream of new apps being created and added every week by thousands of app developers.
Viettel’s AppMarket is a web-based app and game storefront. Users can access the store at viettelappsclub.opera.com with Opera and other browsers.
Viettel is one of the country’s leading mobile operators, with 50 million subscribers. With a huge customer base throughout the country and investment in 3G network expansion and improved quality, it has continuously exceeded standards and is committed to providing the best quality services possible to its large and growing subscriber base.
Opera enables more than 350 million internet consumers worldwide to connect with the content and services that matter most to them. It also helps publishers monetize their content through advertising and for advertisers to reach an audience that builds value for their business, capitalizing on a global consumer reach that exceeds 1 billion people.

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