Vietnamese mobile phone provider holds largest subscriber market share and completes network covering 95% of population.
It has been only three years since Viettel first entered the emerging market of Timor Leste under the name Telemor, but despite the short period of time it has managed to seize the largest market share in the country’s mobile phone sector.
With a population of just 1.2 million it’s a young yet tough market. Telemor was a latecomer, arriving ten years after Timor Telecom from Portugal, and at the time Telkomcel from Indonesia was also in the market.
Mr. Nguyen Canh Hoa, General Director of Telemor, said the first thing they focused on was developing the infrastructure to cover all inhabited areas. By July 2013 it had succeeded in providing coverage to 95 per cent of Timor Leste’s population.
Telemor now has 470,000 subscribers while Timor Telecom has 350,000, falling from a high of 600,000. The 3G service is improving every day as there is demand for internet access. Since its first year of operations Telemor has recorded a profit and this has increased every year.
Telemor has also been building retail outlets in different districts and rural areas, with a network of over 3,000 outlets now in place.
Telemor received the title of “Fastest Growing Company of the Year in Asia, Australia and New Zealand” at the Stevie Awards 2015, held in October, with revenue growth of 280 per cent last year.
“At the moment the growth in mobile subscribers has slowed,” Mr. Hoa said. “We have new network plans, however, including the development of 4G and improvements to quality and speed.”
Eighty per cent of Timor Leste’s population were mobile subscribers last year, with Telemor making a major contribution to the high ratio.