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Vinacafé Bien Hoa dominates instant coffee market

Released at: 14:56, 04/04/2015

Vinacafé Bien Hoa dominates instant coffee market

Company continues to increase market share and profit margins.

by Son Ho

Vinacafé Bien Hoa is the leading instant coffee manufacturer in Vietnam with a 41 per cent market share according to Nielsen Vietnam's report.

The growth rate of Vinacafé Bien Hoa in 2014 was 30 per cent, while the growth of the overall instant coffee market was only 5 per cent. The firm has invested most of its resources into developing its distribution network with more than 140,000 stores nationwide, giving consumers in remote areas easy access to its products.

The profit after tax of the firm last year was VND401 billion ($18.57 million), a 54 per cent increase compared to 2013. Its total revenue reached over VND3 trillion ($138.96 million) while basic earnings per share stood at VND15,100 ($0.7).

In 2015, the company will focus on expanding and developing key product lines while exploring further opportunities in the energy drink sector. There are more than 20 companies producing instant coffee in Vietnam currently.

Vinacafé Bien Hoa's products are consumed on flights operated by Vietnam Airlines. It has also been awarded the National Brand 4 times in a row (2008, 2010, 2012, 2014), a program run every two years by the Ministry of Industry and Trade with the approval of the government. National Brands are given for outstanding quality, innovation, creativity and pioneering ability. 

Vinacafé JSC, formerly known as Bien Hoa Coffee, was founded in 1968. In 1983, the firm launched its Vinacafé brand and in 1993 it introduced its line of 3 in 1 coffee to the Vietnamese market. The prolific production and sales of 3 in 1 instant coffee have ensured its status as the core product of Vinacafé Bien Hoa.

                Instant coffee market share in 2014

                     Source: Niesel Vietnam

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