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Habeco popular nationwide

Released at: 17:20, 11/05/2016 What's on

Habeco popular nationwide

Product range from Hanoi beverage maker sees strong sales all around Vietnam.

by Thien Huong

Hanoi Beer, brewed by the Hanoi Beer Alcohol and Beverage Joint Stock Corporation (Habeco), has high brand awareness among Vietnamese customers and represents the unique style of Hanoians.

Special culture

Especially on a hot summer’s day, the amber colored beer with a foamy white head appeals to all customers. With an unforgettable taste Hanoi beer has been brewed for nearly 60 years and is hugely popular with drinkers not only from the capital but all around the country.

Despite the lingering economic difficulties, 2015 saw Habeco continue to leave a good impression on consumers. Total sales were more than VND11 trillion ($494 million), up 9.6 per cent against 2014 and representing 100.9 per cent of the annual target.

As its strongest product line, beer sales were extremely impressive. Beer output reached 700 million liters last year, up 5.9 per cent compared to 2014 and 102.3 per cent of the annual target.

Its wine, meanwhile, also continued to win favor, with 7.4 million liters sold in 2015, an increase of 42.5 per cent. Production of its bottled water (UniAqua), meanwhile, stood at 1.2 million liters, or 124 per cent of the annual plan.

With a host of advantages, Habeco recorded pre-tax profit of VND1.3 trillion ($60 million), or 105.2 per cent of the annual plan. The corporation was also among the highest contributors to the State budget, submitting VND4 trillion ($186 million), up 3.5 per cent year-on-year and 103.6 per cent of the target. Exports totaled $6 million.

Keeping consumers happy

The reason its business indicators reached or exceeded targets is due to Habeco constantly putting quality as the top priority. It also researches customer preferences in each region to offer products that meet their tastes.

Habeco maintains an international-standard quality management system and complies with regulations on food safety. It has effectively applied the ISO 9001:2008 quality management system, the ISO 14001:2004 environmental management system, and the ISO 22000:2005 food safety management system, which contribute to increasing productivity and quality at lower cost and greater efficiency.

Along with quality assurance and safety, Habeco continues to research and develop its strategic brand portfolio with added value to meet the greater demands of both domestic and foreign consumers.

Brands such as Truc Bach and Hanoi Premium have not only confirmed their place in the domestic market but also in foreign markets such as Taiwan, Japan, South Korea, the UK, Germany, the Netherlands, France, the US and Australia.

In 2016 Habeco targets industrial production value of VND10.79 trillion ($484 million), up 8.3 per cent against 2015, beer sales of 715 million liters, up 2.4 per cent, wine sales of 10.2 million liters, up 38 per cent, and sales of UniAqua bottled water of 2 million liters, an increase of 34 per cent.

Habeco will continue to make its best efforts to maintain its position as a leading brand in Vietnam’s beer market and promote Hanoi Beer’s flavor worldwide.

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