Brand Finance rankings puts Vingroup subsidiary at third among all Vietnamese brands.
Vinhomes, a subsidiary of Vingroup, was assessed as being the most valuable brand in Vietnam’s real estate sector in 2015 by Brand Finance, a London-based brand valuation and strategy consultancy.
Its brand value was put at $343 million, putting it in third place nationally after Vinamilk and Viettel.
According to Brand Finance the brand evaluation criteria includes the ability to increase the value of a brand, the influence on the purchasing decisions of customers, the cost to build successful brands, the traded value in the stock market, and the ability to generate profits.
Two other brands of Vingroup also ranked in the Top 50 most valuable brands in Vietnam - Vincom, at 28th, which leases modern retail space, and Vinpearl, at 32nd, which is involved in hotels and resorts. Vinhomes is committed to construction progress and the quality of its construction and infrastructure, providing a safe living environment, security systems, and superior service quality to customers.
Brand Finance is the world’s leading independent brand valuation and strategy consultancy. Headquartered in the City of London, it has a presence in more than 20 locations worldwide. It was set up in 1996 with the aim of “bridging the gap between marketing and finance”.
Every year Brand Finance values over 3,500 brands across all sectors and geographies. The results are tabulated and published to raise awareness of brands as valuable business assets that must be managed and invested in.