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Google: Online travel research more common than in US

Released at: 14:14, 03/05/2017

Google: Online travel research more common than in US

A page recommends self-tours for backpackers. Photo: Vnexpress

More Vietnamese seek travel information online than US travelers, according to Google's Consumer Barometer.

by Le Diem

The number of Vietnamese holidaymakers accessing Google to research their vacation plans is increasing and higher than people in the US, according to a recent report from Google’s Consumer Barometer.

Google users in Vietnam continue to increase on an annual basis and travel is among the most searched keywords, according to Ms. Helena Lersch, country lead for public policy and government relations in Southeast Asia.

Vietnamese use Google to plan trips and search for everything from travel destinations and tourism products to hotels and flights.

About 48 per cent of Vietnamese smartphone users search for hotel information, compared to 18 per cent in the US, according to the report. Respective rates for destination and flight information in Vietnam were 42 per cent and 37 per cent versus 25 per cent and 18 per cent in the US. As many as 94 percent of flights are purchased online in Vietnam.

Figures also shows that Thailand, the US, and Qatar are the most searched destinations for Vietnamese travelers.

The report was released at an international conference held to boost e-commerce and e-marketing in the tourism sector, organized by the Vietnam National Administration of Tourism (VNAT). Experts at the conference agreed that e-commerce and e-marketing are on the rise in Vietnam’s tourism industry. Online information regarding destinations and hotel prices has become one of the key factors when vacationers plan their trips.

Many businesses have also gone online, allowing holidaymakers to book hotels, tour packages, and air tickets entirely via the internet.

The World Bank’s latest figures show that 43.9 per cent of Vietnamese have access to the internet.

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