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Kingsmen supports disadvantaged youth in south

Released at: 13:59, 12/10/2017

Kingsmen supports disadvantaged youth in south

Photo: Kingsmen Vietnam

Company kicks off CSR campaign to benefit disadvantaged young people in HCMC.

by Khanh Chi

Kingsmen Vietnam, a communications design and production company headquartered in Singapore, has recently launched a corporate social responsibility (CSR) campaign entitled “The creative journey with Humpty Dumpty, presented by Kingsmen”, with the aim of raising $22,000 before the end of the year to benefit disadvantaged youth from selected social centers and orphanages in Ho Chi Minh City and nearby areas.

The campaign, endorsed by the Ho Chi Minh City People’s Committee and the city’s Department of Labor, Invalids and Social Affairs, is part of celebratory activities marking Kingsmen Vietnam’s 25th anniversary this year.

Over the course of the next three months, a series of public activities have been designed for fund raising purposes, including a design contest, a charity walk, a pop-up store roadshow, and a charity auction. The campaign’s mission is to increase access to creative self-exploration and self-expression by providing a creative platform for disadvantaged youth while at the same time further raising awareness about the support society can give to these young people.

Funds raised from the CSR campaign will be used to create and facilitate extra-curricular activities for the disadvantaged youth, such as painting classes, design courses, and sports events, etc.

“At Kingsmen Vietnam, we believe that every individual has an equal opportunity to pursue their dreams under any circumstances,” said Mr. Kevin Cheon, Executive Director of Kingsmen Vietnam. “Through this campaign, we hope to create a sustainable platform to empower and inspire less-privileged youth to nurture their creativity as a stress-relief pastime, and, possibly, to explore future career opportunities.”

The opening activity of the campaign was the Humpty Dumpty Design Contest, which was run at five social centers and orphanages in Ho Chi Minh City and nearby areas.

The contest, with mentorship from well-known artists, selected five winners who painted Humpty Dumpty statues, Kingsmen’s mascot.

These winning designs will be mass-produced and sold to the public at pop-up stores set up by Kingsmen Vietnam at high-traffic shopping malls in the city during November and December. Other activities include a charity walk that targets bringing together over 500 people for a fun outdoor fund-raising day in late October, and a charity auction of the design contest’s five original winning Humpty Dumpty designs and five Humpty Dumpty designs by mentor artists, at Kingsmen Vietnam’s 25th anniversary Gala Dinner in December.

The campaign has received tremendous support and participation from Kingsmen Vietnam’s corporate partners and friends, including Forte15, tiNi World, Keppel Land, House of Chay, Red Carpet Production House, Gyu Shige, Hokkaido Sachi Sushi, ECMEC, Prime Law LLC, and Lefarm.

Kingsmen Vietnam is a member of the Kingsmen Group, one of the leading communications design and production groups in Singapore. Established in 1992, Kingsmen Vietnam is headquartered in Ho Chi Minh City and now has an office in Hanoi, and operates in 64 cities within Vietnam and Indochina.

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