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South Korean tourism and culture promoted in HCMC

Released at: 17:22, 09/11/2017

South Korean tourism and culture promoted in HCMC

Photo: Thethaovanhoa.vn

Events to promote Seoul tourism and Gyeongju culture being organized in HCMC from November 10 to December 3.

by Le Diem

Events to promote tourism to Seoul and Gyeongju culture are being organized for the first time in Ho Chi Minh City from November 10 to December 3.

The “I Seoul U - Seoul Beauty & Festival Gallery” event will take place from November 10 to 12 at Ka Koncept working space, 9 Nguyen Trai, District 1, to promote tourism to the South Korean capital.

Visitors can experience a space that resembles travelling in Seoul, such as Han River park, the wall of Seoul, which offers painting activities and attractive gifts, Korean-style make-up classes, and other interesting activities.

In particular, the seven members of the popular music group BTS will attend, allowing fans to take selfies with the group and post on their social pages to receive gifts.

From November 11 to December 3, the Ho Chi Minh City - Gyeongju World Cultural Festival, themed “The prosperity of the Asian community via cultural exchanges”, will be held for the first time at popular sites around the city, such as the vehicle-free Nguyen Hue Boulevard, 23/9 Park, and theatres.

Highlights include the opening ceremony, a performance reviving Gyeongju Historic Culture City, the former millennial capital of the Shilla Dynasty, Hallyu, the Korean term for the phenomenon of the Korean Wave, which now widely used to refer to the popularity of South Korean entertainment and culture across Asia and other parts of the world, a show of traditional and modern Korean dress, a painting exhibition by South Korean and Vietnamese artists, a South Korean EDM music party, musical performances by famous South Korean singers and bands, and opera.

There will also be numerous programs promoting traditional products and tourist attractions of Ho Chi Minh City and Gyeongsangbuk-do province from 60 enterprises and 300 products in K-Beauty and K-food at 23/9 Park in District 1, where local and international visitors can experience a unique Korean cultural space and admire a road lit with sparkling lights along the sides of the park.

The festival is expected to attract more than 800,000 visitors, including city residents, Korean people, and expats residing and working in the city.

It is being held to celebrate 25 years of diplomatic relations (1992-2017) between Vietnam and the Republic of Korea. South Korean investment in Vietnam had surpassed $50 billion by the end of 2016, making it the largest foreign investor in the country, according to the Korean Trade Investment Promotion Agency (KOTRA). Many South Korean companies have arrived in Vietnam in recent times to seize opportunities in its developing economy. Bilateral trade is expected to reach $70 billion by 2020 due to the Vietnam-South Korea Free Trade Agreement (VKFTA), which came into effect a year ago.

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