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Tiki & Fahasa.com become strategic partners

Released at: 10:59, 02/07/2019

Tiki & Fahasa.com become strategic partners

Photo: Tiki

Two team up to promote book reading and guarantee intellectual property rights.

by Nghi Do

Tiki and Fahasa.com officially signed an agreement to become strategic partners on July 1 in Ho Chi Minh City.

The signing was attended by over 40 publishing companies, book suppliers, and well-known authors.

Fahasa.com’s online store has been officially displayed on Tiki’s e-commerce platform since June 21, adding more than 30,000 book titles to the platform. The figure is expected to increase to hundreds of thousands in the time to come, offering readers throughout the country a variety of authentic books.

Fahasa.com views Tiki as a long-term, reputable platform for its products, especially books, so the agreement ensures book lovers have a convenient place to buy the books they choose.

Based on their deep understanding of the market and reader behavior via a large customer database, Tiki and Fahasa.com are also expected to become publishers of book titles.  

“From my personal experience, some book titles bought by publishers have not been printed and released due to a lack of guaranteed distribution channels or even data to ensure whether they will sell well,” said Mr. Tran Ngoc Thai Son, Founder and CEO of Tiki. “The strategic partnership between Tiki and Fahasa.com is an opportunity to stimulate intellectual products, contributing to enriching Vietnam’s reading culture.”

“Given Fahasa’s product diversity, good operations, and 100 physical bookstores nationwide combined with Tiki’s trusted e-commerce platform, we are highly committed to driving this partnership further in product quantity and quality as well as fast delivery,” said Mr. Pham Minh Thuan, Chairman and CEO of Fahasa.

Fahasa is a long-standing and trusted player in Vietnam’s book industry, while Fahasa.com is one of the leading e-commerce bookstores in the country. Strategically cooperating with Tiki will see more books and printed products available for Vietnam’s 95 million plus population.

According to a report from the Publication Department, 2018 saw 32,000 new books published in the industry, with more than 390 million copies printed, an increase of 20.6 per cent compared to 2017. This is a good sign not only for the country’s reading culture but also for the domestic book market. However, protection of the intellectual property rights of authors is still a major concern not only for authors but also book lovers and Vietnam’s book industry.

In 2018, each Vietnamese person read 1.2 books on average. Reading is not just about gaining information but also expresses the national spirit of being eager to learn and explore new horizons.

The partnership between Tiki and Fahasa.com will greatly contribute to amplifying Vietnam’s reading culture and will offer customers trusted book shopping destinations to buy copyright-protected products. These are expected to help stimulate each Vietnamese person to read at least four books or more each year on average.

When a customer decides to buy a book this means he or she is expressing their support for the author and hope the author receives royalties. Tiki has implemented several policies to protect copyright as well as promote Vietnam’s reading culture. Specifically, it has a 111 per cent return policy for customers when fake or counterfeit products are detected on Tiki. Fahasa.com also guarantees authentic books with clear origins.

To celebrate the partnership, Tiki and Fahasa.com are offering Vietnamese readers discounts of up to 60 per cent from July 15 to July 28 when ordering from the special catalogue of Fahasa.com on Tiki.

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