21:46 (GMT +7) - Friday 22/11/2019

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Vietnam Festival of Media & Design: Hanoi 2019 underway

Released at: 10:35, 07/11/2019

Vietnam Festival of Media & Design: Hanoi 2019 underway

Photo: RMIT Vietnam

Festival being held from November 1 to 17 to celebrate city's creativity and culture.

by Khanh Chi

The Vietnam Festival of Media & Design: Hanoi 2019 is taking place between November 1 and 17 to celebrate the city’s creativity and culture.

Supported by RMIT University, one of the leading creative educators in Vietnam, the United Nations Educational, Scientific and Cultural Organization (UNESCO), and the Vietnam National Institute of Culture and Arts Studies (VICAS), the festival’s opening ceremony welcomed Mr. Hoang Quoc Viet from the Hanoi Party Committee’s Commission for Propaganda and Education and guests and partners from the creative industry.

RMIT Vietnam Vice-President Academic and Head of School of Communication & Design Professor Rick Bennett said the timing of the festival is perfect on many levels, including RMIT’s 20 years of collaboration in Vietnam, Vietnam’s appointment as ASEAN Chair in 2020, and Hanoi being awarded the status of Creative City for Design and becoming a member of UNESCO Creative Cities Network.

“RMIT is wholeheartedly dedicated to the ongoing creative development of Hanoi, including an expansion of our own RMIT campus,” Professor Bennett said. “We are totally committed to becoming an integral part of the urban fabric of this Hanoi and have some amazing ideas of how to do that.”

Deputy Director of VICAS, Associate Professor Dr. Pham Lan Oanh, emphasized the significant role of cultural industries on Vietnam’s socioeconomic development and the festival’s alignment with the national strategy to raise community and societal awareness of creative activities and education in Vietnam, and to train and improve the quality of human resources in the cultural industry.

From November1 to 17, local people and tourists will get to discover, attend, and engage with a series of creative activities within exhibitions, workshops, industry talks, and social media through the Vietnam Festival of Media & Design.

The festival kicked off with two creative exhibitions at the VICAS Studio - NEXUS and Tohe・vo・lu・tion - organized and curated by RMIT and the university’s student club Current Media.

NEXUS is a fashion and architectural photographic exhibition created by RMIT academics in collaboration with Vietnamese architects and fashion designers. Deputy Head of the School of Communication & Design Professor Julia Gaimster said the two fields highlighted in this exhibition - architecture and fashion - do not exist in isolation from each other.

“NEXUS brings together contemporary architecture and fashion design and connects them directly in a photo series,” she said. “Architecture is the backdrop for new fashion; the models are live inhabitants of the architecture.”

In Tohe・vo・lu・tion, the idea of timeless art and limitless creativity is uniquely expressed through the symbolism of “to he” through films, a 3D model, Hanoi’s creative map co-creation, and a six-meter-long artisanal parade crafted by local artist Dang Van Hau and the Toheviet team.

RMIT Creative Experience Day is one highlighted event that’s open to high school students and parents to explore careers in the media and design fields. The event hosts a sharing session with industry experts and provides free workshops including game design, 3D animation, fashion design, scriptwriting, and brand building.

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