Event held to promote Vietnamese lychees in Australia, with 300 kilograms sold in just one hour.
Vietnamese Lychee Day in Australia was held on June 29 at the Thien Loan supermarket in Melbourne, co-organized by the Vietnam Trade Office in Australia and the Vietnamese Business Association in Australia. There were a total of 2 tons of Vietnamese lychees sold on June 29 and 30.
The event aimed at promoting the sale of Vietnamese lychees in the country. Ms. Nguyen Thi Hoang Thuy, Trade Representative at the Vietnam Trade Office in Australia, said that lychee consumption in Australia has exceeded expectations, even though the price has reached A$14.99 ($11.52) a kilogram. In just one hour on June 29, 300 kilograms were sold.
This is the first year fresh Vietnamese lychees have been sold in Australia. The trade contract was licensed when the harvest was approaching so sales have been higher than expected, Ms. Thuy said. Vietnam has already shipped a total of 30 tons of lychees to Australia and many tons have been sold.
The lychees received positive feedback from consumers. Many overseas Vietnamese said that this was the first time in decades they had tasted lychees from their homeland. One even bought 50 kilograms on the first day, to support sales.
Though Australians are generally unfamiliar with the fruit many were fascinated and loved the taste of the lychees. Ms. Thuy said that there will be similar promotion events in other cities in the country.