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ASEAN 2020 logo officially announced

Released at: 17:04, 03/01/2020

ASEAN 2020 logo officially announced

Photo: Vietnam News Agency

Logo officially announced on January 3 in Hanoi.

by Jessica Nguyen

The Ministry of Culture, Sports and Tourism officially announced the ASEAN logo for the year 2020, during which Vietnam is ASEAN Chair, on January 3 in Hanoi, designed by Pham Ngoc Thuong from the Mekong Delta’s Long An province.

The logo features a lotus flower - revered by the Vietnamese people as the country’s national flower. The lotus on the ASEAN 2020 logo features three multi-colored wings, representing the three pillars of ASEAN: Political-Security Community, Economic Community, and Cultural-Social Community. The three petals are placed in the same direction, showcasing ASEAN’s cohesion in taking advantage of opportunities and adapting to challenges.

In the middle of the logo is the ASEAN symbol. An image of the Lac bird (Vietnam’s national’s bird) rises around the symbol like a boat cutting through waters, bringing the ASEAN Community sustainable growth, connectivity, and integration for common prosperity.

The yellow on the logo symbolizes prosperity, optimism, and joy, the red shows dynamism, energy, and determination, while the green stands for peace, wisdom, and faith.

“The ASEAN National Committee 2020 will direct the greater identification of the logo as well as official launch activities to promote ASEAN Year 2020,” said Deputy Minister of Culture, Sports and Tourism Le Quang Tung. “The Ministry hopes that news and press agencies will actively promote the new logo among the public.”

According to the Ministry’s Department of Fine Arts, Photography and Exhibitions, the ASEAN Logo Design Competition 2020 was launched by the Ministry last April. By May 11, the Organizing Committee had received 167 designs from 61 designers in 13 cities and provinces around the country. Shortly thereafter, the Department organized a Council to judge and select designs that meet the requirements and contents of the ASEAN Year 2020 topics, and submitted them to the ASEAN National Committee 2020 for consideration.

In July, at the 3rd ASEAN National Committee Meeting 2020, Deputy Prime Minister Pham Binh Minh, Chairman of the National Committee, concluded the official use of the logo of the ASEAN President Year 2020.

The logo also states the ASEAN 2020’s motto of Cohesive and Responsive. Priority orientations for Vietnam are to strengthen solidarity and unity in ASEAN, maintain peace, security, and stability in the region, foster regional connectivity, and take people as the center.

ASEAN 2020 will also promote the ASEAN identity, effectively adapt and make use of achievements from Industry 4.0, promote partnerships for peace and sustainable development, and strengthen adaptive capacity and operational efficiency among ASEAN countries.

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