Survey on shopping online and internet use released by Ministry of Industry and Trade.
Cash payments are still preferred by the majority of online shoppers, at 64 per cent, but have fallen in popularity by 10 per cent against 2013, while digital wallets were preferred by 37 per cent, an increase of 8 per cent, and bank transfers 14 per cent, 41 per cent lower than in 2013.
Average purchases online were estimated at $145. Business-to-Customer (B2C) transactions totaled approximately $2.97 billion, accounting for 2.12 per cent of total retail sales in the country, according to the Vietnam E-commerce and Information Technology Agency (VECITA) under the Ministry of Industry and Trade (MoIT).
The VECITA report surveyed 900 people all over Vietnam. Ten per cent said their internet use per day is less than 3 hours, while 36 per cent use the internet from 3-5 hours per day.
The major purpose for accessing the internet is to remain up-to-date on news, increasing from 87 per cent in 2013 to 93 per cent in 2014.
The survey showed that 58 per cent of respondents purchased goods online. Technology products were the most popular, at 60 per cent and an increase 25 per cent against 2013. Following were clothing and cosmetic products, with 60 per cent, home appliances 34 per cent, and books and stationery 31 per cent.
Seventy-one per cent of respondents purchased online through websites. The number accessing social network and forums to purchase online increased from 45 per cent in 2013 to 53 per cent in 2014. Twenty-nine per cent of shoppers purchased goods valued between VND1 million ($47) and VND3 million ($142); the largest proportion.
The survey also showed that the reputation of sellers or websites was the major concern of online shoppers, with 81 per cent of people saying so. Price was important to 80 per cent, followed by how to order, payment, and delivery of goods, with 68 per cent, and product brands and services, with 64 per cent.
Reasons why people prefer not to shop online include difficulty in identifying product quality (78 per cent), lack of trust in sellers (57 per cent), insufficient information to make decisions (46 per cent), lack of a credit card or debit card (42 per cent), a view that shopping in stores is easier and faster (38 per cent), and buying online being too complicated (26 per cent).