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Vietnam Today

Dairy enterprises eyeing China

Released at: 08:00, 02/09/2017

Dairy enterprises eyeing China

Illustrative image (Source: thuonghieuvietnoitieng.vn)

Nutifood joins Vinamilk in exporting dairy products north of the border.

by My Van

The Nutritional Food Joint Stock Company (Nutifood) has successfully exported soy milk to China after exporting a test order to its partner in the country, opening up substantial opportunities for Nutifood to increase its export volume.

“China is densely populated and the dairy industry is well developed, but partners have chosen Nutifood as their supplier,” said Mr. Cao Tuan Thanh, International Business Manager at Nutifood, “Most products are found in major cities, but there is a lack of products in the countryside, especially milk products. This represents an opportunity for Vietnamese milk companies.”

Though this is the first order for Nutifood from China and there are no long-term orders, it has meet a number of potential new partners.

Vinamilk was the first milk enterprise in Vietnam to sign a memorandum of understanding (MoU) on the supply of dairy products to China, in May this year. It was witnessed by senior Chinese leaders and visiting State President Tran Dai Quang, who was in China from May 11-15 to pay a State visit and attend a high-level forum on the Belt and Road Initiative.

China is a market of great potential, with the world’s largest population and a dairy sector worth some $30 billion a year. Vinamilk expects the MoU will be a precondition for its export to China in the future.

Some Vietnamese milk enterprises can compete with major milk brands, while demand in China is high and varied, according to a representative from Vinamilk.

The Anova Milk JSC in Vietnam is now carefully researching the habits of Chinese customers to build marketing strategies for high-end milk powder exports to the country.

Mr. Vu Ngoc Quynh, General Secretary of the Vietnam Dairy Association, said that recent surveys have revealed that Vietnamese dairy products are popular among Chinese consumers, such as sweetened yogurt, sugar-free yogurt, sterilized yogurt, whole milk yogurt, and liquid milk.

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