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Vietnam Today

Flower trading center to open in Da Lat

Released at: 07:00, 07/01/2017

Flower trading center to open in Da Lat

Photo: Vietpinic

On an area of 16.6 ha, the center is expected to trade 550 million flower branches each year.

by Nguyen Quoc / 4

A flower trading center will be established at the bottom of Mimosa Pass, a gateway to Da Lat - the capital of the central highlands province of Lam Dong.

On an area of 16.6 ha and with a maximum purchasing capacity of 2.5 million branches a day, the center is expected to trade 550 million flower branches a year.

Local authorities have been working with Japan’s Ota Floriculture Auction Company and relevant domestic agencies to establish the center, which once open within the next two years will serve as a trading platform for flower farmers to sell flowers to markets at transparent prices.

Flowers are expected to be auctioned before reaching retail markets.

Ryoji Kato of OTA Floriculture Auction was quoted by local media as saying that the trading center is important in creating an open and transparent market as well as for establishing standards for local flowers.

Lam Dong province has a total flower growing area of 7,760 ha with annual output of more than 2.4 billion flower branches, of which Da Lat and nearby areas make up 70 per cent of area and production.

Da Lat has built a brand for local flowers, involving about 110 growing households. Earnings in the local floriculture sector currently stand at VND750 million ($33,250) per hectare per year.

Ota Floriculture Auction is a leading company licensed to operate one of Japan's central wholesale markets for floriculture products. The market is the largest in Japan in scope and volume and is the world’s third largest, with the largest being in the Netherlands.

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