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Vietnam Today

Omnichannel marketing provides sales boost

Released at: 18:45, 17/08/2017

Omnichannel marketing provides sales boost

Photo: Hai Van

Vietnam Online Marketing Forum hears of latest trends and experience in different types of marketing.

by My Van

Omnichannel activities bring major sales to enterprises, CEO of Bizweb, Mr. Tran Trong Tuyen, told the Vietnam Online Marketing Forum (VOMF 2017) on August 17 in Hanoi.

Omnichannel is now a trend for businesses, conducted in preference to selling on a single channel and maximizing the strength of the channel in raising revenue.

Mr. Nguyen Truong Duy, Business Development Manager at the VNG Corporation, told the gathering that both traditional marketing and online marketing methods support each other and have the best effect.

He added that enterprises must look to products as well as targeted customer groups when choosing the most appropriate marketing method.

Discussing outstanding online marketing trends in 2017, VOMF 2017 attracted over 1,000 e-commerce enterprises and over 50 online marketing providers, presenting opportunities for those in attendance to seek cooperation.

Speakers included reputable experts from leading organizations and businesses in the field of online marketing and research, including Nielsen, Google, Facebook, comScore, Bizweb, and ZaloAd.

Speakers presented new online marketing methods, including affiliate marketing trends and search engine marketing, programmatic marketing, multichannel marketing, mobile marketing, social marketing, content marketing, and other online marketing through email, livestream marketing, video marketing, and SMS marketing.

Topics shared by speakers were extremely helpful to business owners, such as analyzing and understanding customer psychology and user trends, resolving building and branding in the digital age, social networking skills, and livestream 360.

Revenue from online advertising continues to grow significantly. Many business, especially household and individual business, have taken advantage of online sales, which have contributed to growth in advertising on social media.

VOMF 2017 featured sessions presenting an overview of Vietnam’s marketing market, trends and experience in affiliate marketing and online marketing, automated marketing and multi-channel marketing, mobile marketing, social media marketing, and content marketing. A similar forum was held in Ho Chi Minh City on August 15.

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