GfK report shows more than of people don't use 3G.
The 3G Using Habits of Vietnamese Users 2014 report from GfK was released on April 23, sponsored by MobiFone, Vinaphone, Viettel, and Qualcomn.
The report revealed that Hanoi had the highest 3G use, with 48 per cent of 206 respondents in the city, meaning more than half never use 3G. There were 32 per cent of 196 surveyed people in Ho Chi Minh City doing likewise and 33 per cent of 174 people in Da Nang.
Seventy-five per cent of 3G customers were under 35 years old and 81 per cent of all 3G customers earned incomes of more than over $347 per month. The report showed that 61 per cent of 3G users were female. Additionally, 67 per cent of users accessed 3G several times a day.
Smart phones were most used to access 3G, at 93 per cent. Tablets, laptops and feature phones accounted for only 6, 4 and 3 per cent. Most users only used one SIM card for their devices to access the 3G.
The home was the most popular place for customers to use 3G, with 96 per cent. Other places such as at friends’ homes, outdoors, restaurant, and the workplace were also used by 59, 49, 48, 42 per cent of users, respectively.
Friends or acquaintances and shop assistants were considered the two most important factors influencing the selection of a 3G provider, with 90 and 40 per cent.
Ninety-seven 3G users selected pre-paid services. Monthly 3G spending was about VND50,000 ($2.3) to VND100,000 ($6.6). Thirty-nine per cent of respondents said that they did not know how to manage or track their 3G use and spending.
In general, respondents gave a score of 8.5/10 regarding their level of satisfaction with 3G. However, 57 per cent expected faster access. Those wanting more stable access, wider broadcasting, and lower cost accounted for 18, 16 and 15 per cent, respectively.