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Vietnam Today

Vietnam Online Marketing Forums on way

Released at: 17:33, 07/08/2017

Vietnam Online Marketing Forums on way

Photo: Hai Van

In HCMC on August 15 and August 17 in Hanoi, forums to discuss new trends in online marketing.

by My Van

New online marketing trends have come to Vietnam, Mr. Nguyen Huu Hung, CEO of Interspace Vietnam Co., told a press conference in Hanoi on August 7 introducing the Vietnam Online Marketing Forum.

These new trends will be discussed at the Vietnam Online Marketing Forum (VOMF 2017) on August 15 in Ho Chi Minh City and August 17 in Hanoi.

Trends include affiliate marketing trends and those in search engine marketing, programmatic marketing and multichannel marketing, mobile marketing, social marketing, content marketing, and other online marketing through email, livestream marketing, video marketing, and SMS marketing.

The goal of the forums is to promote the online marketing market in particular as well as Vietnam’s e-commerce sector in general and to help businesses approach new trends in online marketing.

The Vietnam E-commerce Association (VECOM) has announced the E-Business Index (EBI) for 2016, in which social network exceeded search tools to become the most popular online marketing method for enterprises (47 per cent).

Email continues to be a channel of interest to many businesses (36 per cent). Newspapers and newspaper ads are relatively stable, with rates of 34 per cent and 20 per cent, respectively. Television advertising is heading downwards and has stabilized at approximately 10-13 per cent.

Social networking is not only used the most but is also considered the most effective advertising channel nowadays. Forty-six per cent of businesses believe social media is highly effective.

Revenue from online advertising continues to grow significantly, according to VECOM. Many businesses, especially household and individual businesses, have taken advantage of online sales, which have contributed to growth in advertising on social media.

Famous online marketing brands such as Google and Facebook as well as foreign advertising companies are paying attention to the potential of online marketing in Vietnam.

The VOMF is expected to attract over 1,000 e-commerce enterprises and over 50 online marketing providers. The forums present opportunities for those in attendance to seek cooperation.

Speakers include reputable experts from leading organizations and businesses in the field of online marketing and research, including Nielsen, Google, Facebook, and comScore, among others.

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