Fifteen tons to be sold at ten Don Kihote supermarkets.
Vietnamese bananas have been sold at the Japanese retail chain Don Kihote since April 30.
Bananas from Vietnam were first exported to Japan in 2013 on a trial basis but have not been previously sold at major supermarket such as Don Kihote.
According to a representative from the Embassy of Vietnam in Japan, 15 tons of bananas exported by the Huy Long An Co. will be sold at ten Don Kihote supermarkets in Tokyo, Saitama, and Chiba.
The volume of bananas exported to Japan is expected to double in the time to come and distribution networks expanded.
VIENT Co., an importer of Vietnamese bananas, said their quality was appreciated by local consumers because of their sweetness and competitive price.
Japan has major demand for imported bananas, with consumption standing at approximately 1 million tons per year.
The Philippines is the leading exporter of bananas to Japan, accounting for 85 per cent of the market share. Japanese importers, however, have said they need to diversify sources.
- Don Kihote