Vietnam the fifth most recognized coffee producing country in the US.
According to a recent survey by the Colombian Coffee Growers Federation (FNC), Vietnam is ranked as the fifth most recognized coffee producing country in the US. Colombia leads, with 85 per cent of survey respondents recognizing it as a coffee maker, followed by Brazil with 67 per cent, Costa Rica 59 per cent, and Kenya 33 per cent.
The FNC also found that 16 per cent of the US population named Vietnam when hearing the words "coffee-producing", and the country is one whose coffee brands are becoming more and more popular in the US.
According to the Ministry of Agriculture and Rural Development (MARD), Vietnam's coffee exports reached 1.73 million tons in 2014, earning $3.62 billion and increasing more than 33 per cent in output and 32 per cent in value compared with 2013. In January it exported an estimated 100,000 tonnes, earning turnover of more than $200 million but representing a year-on-year decline of 28.9 per cent in volume and 23.6 per cent in value.
Vietnam is known as the leading country in Robusta coffee exports and is attracting more and more foreign investors. Recently, a subsidiary of the Massimo Zanetti Beverga Group from Italy opened its first roasting and coffee processing plant, in southern Binh Duong province.
According to Mr. Luong Van Tu, Chairman of the Vietnam Coffee and Cocoa Association (Vicofa), the Massimo Zanetti investment will contribute to improving the position of Vietnamese coffee beans in the world. It is an important move for the country in attracting other large roasting and processing companies in the future.