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Taiwan Excellence again sponsors HCMC Marathon

Released at: 19:36, 14/01/2019

Taiwan Excellence again sponsors HCMC Marathon

Photo: Hong Nhung (VET)

Technology firm the title sponsor for marathon in HCMC.

by Khanh Chi

Accompanying the “Dream Big with the City” journey, Taiwan Excellence was once again the title sponsor of the HCMC Marathon 2019 - one of the leading marathon events in the region and officially listed in the national competition system in Vietnam.

The event has welcomed more than 33,000 runners to date from all over the world. Inheriting this success, Taiwan Excellence continued to bring to life the Taiwan Excellence Experiencing Zone - one of the unique features of the event, with 22 leading Taiwanese brands in attendance, on January 12 and 13 in Ho Chi Minh City’s District 7.

After four years of accompanying the marathon and achieving remarkable success, the 2019 holding marked the fifth consecutive year Taiwan Excellence has powered the race in Vietnam, contributing to promoting active and healthy lifestyles among Vietnamese people. Attracting more than 9,000 athletes from 60 countries and territories to compete in the 42-km marathon this year, organizers have an ambition for it to become the most exciting marathon in Southeast Asia.

To realize this ambition, Taiwan Excellence introduced a new vision - “Innovate to Conquer” - which is consistent with its annual theme of “Taiwan Excellence: The New Standard of Innovation”. Promoting community values and imbued with a running and borderless sports spirit, the HCMC Marathon 2019 aimed at promoting health benefits and improving quality of life by taking advantage of technological innovations in daily life.

In addition to its mission of building an active and healthy lifestyle for Vietnamese people, Taiwan Excellence also makes various contributions to different social projects to raise awareness and empathy for disabled people and the victims of Agent Orange.

Thus, in an address at the HCMC Marathon 2019, Mr. Walter Yeh, President and CEO of the Taiwan Foreign Trade Development Association (TAITRA), said: “By sharing a vision to improve living standards and people’s health, Taiwan Excellence and the HCMC Marathon promise to maintain their extensive partnerships with many community-based projects, one of which is the Orange Initiative, which focuses on people with disabilities and victims of Agent Orange.”

2019 signified the third year Taiwan Excellence has donated to the Orange Initiative through the HCMC Peace and Development Fund (HPDF). All donations will be disbursed in the form of scholarships, bicycles, special allowances, upgrades of dilapidated houses, and sponsorship of training courses for communities to overcome challenging conditions and circumstances.

Known as “Asian Silicon Valley” and boasting the world’s 10th most innovative creative ecosystem, Taiwan is more than an Asian tourism paradise. During its four-year involvement with the HCMC Marathon, Taiwan Excellence and the Taiwan Excellence Experiencing Zone have brought various technological achievements from the “smart island”.

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